Düsseldorf – the elegant, life-affirming city on the Rhine stands for fashion, shopping, excellent medical infrastructure, culture and extraordinary events. From Königsallee – fondly known as the “Kö, one of Europe’s most luxurious shopping avenues – it is just a short walk to the historical Altstadt (Old Town) with its 260 bars and restaurants. Its flair is world-famous, its narrow streets are vibrant, and the multifaceted cultural scene produces spectacular events and exhibitions. Düsseldorf Tourism Board sees itself as the partner and contact for providers of tourist services and pursues the objective of positioning Düsseldorf as a tourist destination and of enhancing awareness both nationally and internationally.